BPSOS x Fundraiser
Event Marketing, Cause, PR, Merchandise, Broadcast
OPPORTUNITY
Raise funds and support for immigrant charity BPSOS through a Vietnamese-owned National Holiday declaration,
banh mi festival and television spot declaring all Americans boat people.
IDEA
Create a National Holiday in honor of the Vietnamese and bring awareness that we should be united,
because we are all boat people.
RESULTS
• Raised over $30,000 in one night
• Received national recognition
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