BPSOS x Fundraiser

Event Marketing, Cause, PR, Merchandise, Broadcast

OPPORTUNITY

Raise funds and support for immigrant charity BPSOS through a Vietnamese-owned National Holiday declaration,

banh mi festival and television spot declaring all Americans boat people.

IDEA

Cr​eate a National Holiday in honor of the Vietnamese and bring awareness that we should be united,

because we are all boat people.

RESULTS

• Raised over $30,000 in one night

• Received national recognition