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CROSSxOVER
Event Marketing, Startup, Innovation, Marketing, Talent Management
OPPORTUNITY
To merge a $350 billion dollar sportswear fashion industry. The Supreme collaboration sent Louis Vuitton’s quarterly earnings soaring at over 2 billion dollars. Nike is working with Chefs to design Momofuku sneakers. Kanye West reshaped the sneaker industry for Adidas.
IDEA
In a world where the real catwalks are on the court and the finest art is happening on the street, CROSSxOVER is a celebration of the convergence of everything. And it all culminates in streetwear.

CROSSxOVER - Kevin Willis
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