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SINGAPORE AIRLINES x Manchester
Event Marketing, Cause, PR, Merchandise, Broadcast
Help Singapore Airlines attract the millennial audience by positioning a trip to unexpected Manchester vs the expected cruise holiday.
Document a couple’s experience willing to trade their cruise tickets in for an all-expense-paid trip to Manchester, England.
• Delivered over 7 million targeted content impressions in one month throughout the market focusing on Social Media, Instagram and Facebook.
• Increased revenue by 80%.
SINGAPORE AIRLINES - THE SWAP