SINGAPORE AIRLINES x Manchester

Event Marketing, Cause, PR, Merchandise, Broadcast

OPPORTUNITY

Help Singapore Airlines attract the millennial audience by positioning a trip to unexpected Manchester vs the expected cruise holiday.

IDEA

Document a couple’s experience willing to trade their cruise tickets in for an all-expense-paid trip to Manchester, England.

 

RESULTS

• Delivered over 7 million targeted content impressions in one month throughout the market focusing on Social Media, Instagram and Facebook.

• Increased revenue by 80%.