Visit Houston x NYFW

PR, Product Placement, Event Marketing, Global Runway, Tourism Campaign

OPPORTUNITY

Recognize the most equally diverse city in America | Houston, Tx. as a great travel destination around the world.

IDEA

Hijack New York Fashion Week by putting Houston on the Global Runway with Human Billboards.

RESULTS

• 2 billion impressions using 5% of Visit Houston’s annual budget

• 47 fashion designs from Vivienne Tam’s eponymous Houston 2017 Spring Summer Fashion Collection

• Over 200 news articles - including 23 country editions of Vogue, blog posts, FOX Business News, The Verge, Fashion One TV

• Houston Collection sold throughout Japan, China, Philippines, Malaysia, Korea, US, Panama, featuring NASA, Houston Livestock Show and Rodeo, Asian Wives Club, Rice University, and shattering Visit Houston's room occupancy record by selling 500,000 more rooms in 2017