Waste Management x Sustainability
Content, Event Marketing, PR, Merchandise, Education
Amplify the Waste Management brand at one of the PGA's most raucous tours, the Phoenix Open, and beyond.
Shift the model from Waste Management telling you how to recycle to inspiring the audience to create stories of environmental advocacy through zero wasted experiences.
• Building the sustainable "Phoenix Open House" designed by Rem Koolhaus and open-sourcing the blueprints
• Partner with AirBnB to move the "Phoenix Open House" across the country, year round
• Sell up-cycled products by famed designers Mimi So and Christopher Raeburn
• Famous celebrities such as Dan Patrick and Bill Murray, attend and bartend inside the "Phoenix Open House"
• Gamify the recycling process with: Giant Claw Game, The Gatling Recycling Gun and Green Gopher Bowling